SOLD for $300 Million -- Ancestry.com and sister sites

Definitely a sea change. The Generations Network, which encompasses Ancestry.com, MyFamily.com, RootsWeb.com and other genealogy web sites has been sold, it was announced yesterday. It will no longer be a Utah company -- the new owners, Spectrum Equity Investors are based in Menlo Park and Boston.

According to an article in Marketing Pilgrim, "The Generations Network Aquired for $300 Million," Spectrum, a private equity firm is a shareholder in The Generations Network since 2003. The company’s current management team will continue to lead the company, it says.